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Google’s not so secret weapon in selling the Nexus One: Search dominance

My Comments on the below article: I think the strategy is sound and I don’t blame Google for doing it.  At the end of the day, if the device is good consumers will buy it, in the end word of mouth is...

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Three hints cut price mobile internet charges abroad (Thank God, please...

My Comments on the below: The operators have all been too slow to do this.  The cash cow of mobile internet international roaming data charges needs to stop.  Just recently after my visit to a...

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IAB RESEARCH HIGHLIGHTS THE POSITIVE COMBINED EFFECTS OF MOBILE AND ONLINE...

IAB press release Advertising effectiveness study identifies targeting, user experience and brand-building as three key trends for mobile marketers in 2010 Tweet this New research from the Internet...

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What the Orange T-Mobile merger means for mobile marketers

By Christian Louca, Managing Director of YOC. Usually, the merger of two major companies in any influential market is seen as a threat to consumer choice. The conventional wisdom is that less...

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Burning to be the brand in their hand

Digital Strategy Supplement – 24 June 2010 Marketing Week marketplace – mobile Everyone owns a mobile, and the devices are getting smarter. From SMS to apps, there is an array of options for marketers,...

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