Google’s not so secret weapon in selling the Nexus One: Search dominance
My Comments on the below article: I think the strategy is sound and I don’t blame Google for doing it. At the end of the day, if the device is good consumers will buy it, in the end word of mouth is...
View ArticleThree hints cut price mobile internet charges abroad (Thank God, please...
My Comments on the below: The operators have all been too slow to do this. The cash cow of mobile internet international roaming data charges needs to stop. Just recently after my visit to a...
View ArticleIAB RESEARCH HIGHLIGHTS THE POSITIVE COMBINED EFFECTS OF MOBILE AND ONLINE...
IAB press release Advertising effectiveness study identifies targeting, user experience and brand-building as three key trends for mobile marketers in 2010 Tweet this New research from the Internet...
View ArticleWhat the Orange T-Mobile merger means for mobile marketers
By Christian Louca, Managing Director of YOC. Usually, the merger of two major companies in any influential market is seen as a threat to consumer choice. The conventional wisdom is that less...
View ArticleBurning to be the brand in their hand
Digital Strategy Supplement – 24 June 2010 Marketing Week marketplace – mobile Everyone owns a mobile, and the devices are getting smarter. From SMS to apps, there is an array of options for marketers,...
View Article
More Pages to Explore .....